About us
And maybe—just maybe—that’s how we build a better tomorrow. One curious child at a time.
goUNMUTE is the brainchild of two powerhouse professionals — Lajwanti D’Souza and Dr. Vivek Mendonsa.
She is the heart behind goUNMUTE — curating every page with passion, purpose and a deep love for storytelling. Her mission is simple yet powerful: to get children reading, thinking and dreaming again.
Dr. Vivek Mendonsa, a marketing visionary, is the Marketing Director at Lawrence & Mayo and Group Director – Marketing at LYNX – Lawrence & Mayo. With a passion for value-based innovation, he champions cutting-edge products and services across optics, air, water, earth and life sciences. A sought-after motivational speaker, Dr. Mendonsa continues to inspire entrepreneurs and young changemakers with his insight and energy.
Our Vision
In a world where screens dictate attention spans and instant gratification overshadows deep learning, the joy of reading is fading. Books lie untouched, newspapers remain unread, and knowledge once sought with curiosity is now often scrolled past in fleeting seconds. Lajwanti D’Souza and Dr. Vivek Mendonsa refuse to let the next generation grow up disconnected from the power of words, critical thinking, and the ability to form independent perspectives.
Their brainchild, goUNMUTE, is more than just a newspaper for childrenite’s a movement. A call to rediscover the thrill of turning pages, the magic of well-crafted stories, and the excitement of knowing what’s happening in the world beyond their screens. It’s an initiative designed to make young minds fall in love with reading again, not as a chore, but as an adventure one that fuels their imagination, broadens their horizons, and prepares them to engage with the complexities of the future.
At its core, goUNMUTE is about empowerment. It’s about arming children with knowledge that isn’t just absorbed but understood, analyzed, and questioned. It’s about nurturing curiosity and encouraging them to see beyond headlines, to think, to debate, and to develop perspectives of their own. Because true leadership isn’t just about knowing’s about understanding, questioning, and innovating.
With goUNMUTE, Lajwanti and Vivek aspire to create not just readers, but thinkers. Not just informed individuals, but visionaries who will shape the world with clarity, confidence, and a hunger for truth.
Lajwanti, a seasoned journalist and author, has held senior editorial positions at leading publications such as The Times of India, Indian Express, DNA, Pagalguy.com, and Mid-day, where she served as Editor. She has also ventured into the literary world with a unique book on a cat, offering a rare and compelling narrative.